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Essential Info

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Why We Exist

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When Is The Best Time

Being the master of your time means getting more done, staying energized, and doing the things you enjoy most.

Interestingly, the following phrases capture many of the ways we view time: I don’t have time… I saved time… I lost time… I have all the time in the world… I killed some time… I got robbed of my time.


Unfortunately, time is spent at a constant rate and never stops or slows down; so, unlike other resources, there is no recapturing of time once it’s gone. While we cannot influence the flow of time, it can still be managed wisely so that we reap results from it that are worth the effort and discipline.

Great minds over the years have reflected on this precious gift and the ways in which we can improve our understanding of how to manage it successfully.

Enjoy these pieces of wisdom…

“Lost time is never found again.”
- Benjamin Franklin

You can’t keep today’s hour for tomorrow – while we all know that, we still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.

“Time is the most valuable thing a man can spend.”

– Theophrastus

Theophrastus, a student of Plato, and successor of Aristotle understood that the value of time was due to it’s limits. The time we have is hidden from view and we have no idea how much we’ve been given. That makes it all the more critical that we pay close attention to the ways we choose to occupy it.


“It is the time you have wasted for your rose that makes your rose so important.”

– Antoine de Saint-Exupéry

The author penned these words in his book The Little Prince. If we truly love something, we invest time in it, which in turn makes the person, goal or activity even more valuable. But there can be a negative side to this as well if we hold on to the past, or irrelevant goals, just because we already spent so much time on them.

“Time is the wisest counselor of all.”
- Pericles

Pericles was an influential ancient Greek statesman and general who knew the value of time. This insight can be viewed two ways: one, past experience teaches us wisdom to be applied to future decisions; and two, hasty decisions wrought from a lack of time can produce disastrous results.

“The key is in not spending time, but in investing it.”

– Stephen R. Covey

Great advice by Stephen R. Covey, creator of the time management matrix. Time can be allotted to activities that either produce no benefit to your life, or produce a return of meaningful and rewarding things that you desire in your life. Choose your goals wisely, making sure you’re investing your time, not just spending it.


“There's only one thing more precious than our time and that's who we spend it on.”

– Leo Christopher

Time spent in futility can haunt us down the road. Leo Christopher is a poet who reminds us of the “why” that motivates us to be more diligent about how we spend our time. Whether for ourselves, family, friends or colleagues, time is well spent investing in activities that are beneficial to the lives of those we cherish.


“Either you run the day, or the day runs you.”

– Jim Rohn

Some will master, some will serve. Jim Rohn is an entrepreneur, author and motivational speaker who shares that part of the key to time management is just staying in charge. He advises that you keep your written goals with you at all times, constantly reviewing and prioritizing.

Time is a valuable and limited resource.

The truth is, our decisions and actions define whether it is our enemy or ally.

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